Blogger Beth Terry of Fake Plastic Fish is an amazing woman. I was so moved by her how she used the three principles of movement building: be a sister by reaching out to others with similar concerns, have the courage to raise issues that you feel are important, and put the two together systematically to create movement. Watch the video of Beth telling her story of why and how she persuaded Brita to offer recyclable water filters to US consumers. I knew I had to highlight it in No Excuses the moment I heard about her.

What’s your story? How have you been able to use movement building principles to achieve a goal? What was the issue you wanted to take on? What was the result?